Caleb White
Before working with Lance, client acquisition for Caleb's four-year-old business was almost entirely referral-based.
It was a rollercoaster... maybe two or three great months every year... in the low months, client acquisition completely was on me... it was very, very up and down.
There's a lot of skepticism when it comes to marketing agencies... anxiety's a light way to put it... sleepless nights... we've got three kids... that plays with your emotions like no other.
Around January/February 2025, his pipeline "completely disappeared overnight" after a Meta issue. He'd already tried four business coaches, including one focused on automated webinar funnels that "felt a little slimy." Lance's first message to him was different: "Hey man, what you're doing right now, I wouldn't stop that. You're just missing a really big puzzle piece."
What if spending 150 hours over the next two months saved you six, 700 hours for the rest of the year?
Results, in his own words: "This past month... we almost to the number, like within $100, matched the monthly in the business to the annual," referring to his original goal of making in a month what he used to make in a year.
For so long it felt like I would go out hunting every day and come back with a squirrel... now three or four of those days we come back and we've killed something good.
"It's much better to be a present dad" than a perfect one, Caleb now sets aside 10% of profit from every closed deal for family experiences, including a mountain trip with his son funded by a single closed deal.