DFY ADS + ADVISORY
Ferny Ceballos
Before working with Lance, Ferny had a string of bad experiences with marketing agencies.
I've always had not so great relationships with agencies. Agencies for the most part have failed us because the focus of their attention is on their next client, trying to scale and expand their agency... you become the squeaky hinge in the entire operation, and that's just exhausting.
Without the right people in place, Ferny found himself micromanaging his own team just to catch problems before they got worse, which only made things harder as ad costs started rising and results got tougher to repeat.
Our ad costs were rising, and while our ad costs are rising, our lead quality is rapidly declining... it fell off a cliff. We went from having a surplus of cash in our business to basically being pretty deep in debt in a matter of three months.
He found Lance through an ad that described his exact situation.
I saw Lance's ad, and he was basically telling my story in his ad. I showed it to my business partner. I'm like, 'Read this.' And he's like, 'Dude, he's describing your life.'
Results: "Our customer value today is $1,200", up from $600-700 before. He also launched a new acquisition funnel: "Right now that funnel is producing an eight to nine X ROI from our media buying."
I started getting my weekends back. I started getting my evenings back... I just got the opportunity to breathe on a weekend, take an evening off, play with my son without having to be thinking about the business.
He also mentioned losing about 40 pounds once the constant stress let up.
If anything of what I shared is resonating or mirroring your experience, then you owe it to yourself to have a conversation with Lance... the longer you wait, you're actually gonna lose way more... it's the best investment you can make.