ADVISORY
Jason Renno
Jason and his business partner had scaled their business but hit a wall between the sales and fulfillment sides. Before finding Lance, they'd already paid another firm a substantial amount of money to fix it.
We had frankly hired another group that we were paying a substantial amount of money — it was a clusterfuck, basically. Six months later, we were literally still in the same place.
After switching to working with Lance, they broke through the plateau within about a month.
We're doing over a million dollars a year worth of business now, and I would say our business increased at least 20% — realistically, probably more — over the last three to six months that we've been working together.
Pull quote on the operational shift:
Before, my partner taking a vacation was damn near impossible, because we always had to have somebody. But now he could literally disappear for 48 hours and our business wouldn't skip a beat.
On what made Lance different from other coaches:
I feel like most coaches come to you with, 'Here's what you need to do,' and it's 10 things, and every business is supposed to do those same 10 things... I don't feel like you have any preconceived notion of what we should be doing — you literally listen, analyze, and then give a customized approach.
On the ad spend growth:
Going from literally 1K a month to 6K a month in paid advertising... it all worked out. We're definitely bringing in more money than we're spending on advertising right now.
Personal impact: Jason described his partner quitting his full-time job to work on the business full time, and both of them now being able to be present for their kids' sports and school pickups — "this is not even the same guy that I started working with five years ago."
I would say just do it, without any hesitation... unless you're just going to listen to Lance and not do anything, it's almost impossible for it to not be valuable. But if you just do half of what you suggest, it's going to be worth every penny.